Monday, March 12, 2012

Tailoring Your Design

Information design projects focusing on everything from product advertising to public messages to safety products and signage all need to be approached with intentional differences. 
http://thetravelersway.com/our-creative-brief/

The strategy behind these designs needs to be tailored to the focused demographic and/ or media being utilized.  The combination of graphics and other content included in the project should be planned by setting specific goals and drawing a map to reach those goals. In the early stages of designing the project, a creative brief is especially useful in mapping out the goals of the design," It's important to have a good plan. Information design projects, in particular, tend toward the kind of complexity that makes having a thoughtfully crafted creative brief especially helpful" (Baer 50).
http://www.davidgilbert.de/blog/tag/creative-brief/

The brief should  contain information pertinent to any information design project:

• Client information
• Project Information
• Goals
• Project Logistics

By including this information in the creative brief, a clear path is easier to follow when the project is being realized. 


Works Cited:
Baer, K. (2008). Personas and Scenarios. In K. Baer, Information Design Workbook (p. 58). Beverly: Rockport Publishers, Inc.