Tailoring Your Design

Information design projects focusing on everything from product advertising to public messages to safety products and signage all need to be approached with intentional differences. 

http://thetravelersway.com/our-creative-brief/

The strategy behind these designs needs to be tailored to the focused demographic and/ or media being utilized.  The combination of graphics and other content included in the project should be planned by setting specific goals and drawing a map to reach those goals. In the early stages of designing the project, a creative brief is especially useful in mapping out the goals of the design," It's important to have a good plan. Information design projects, in particular, tend toward the kind of complexity that makes having a thoughtfully crafted creative brief especially helpful" (Baer 50).

http://www.davidgilbert.de/blog/tag/creative-brief/

The brief should  contain information pertinent to any information design project:

• Client information
• Project Information
• Goals
• Project Logistics

By including this information in the creative brief, a clear path is easier to follow when the project is being realized. 


Works Cited:
Baer, K. (2008). Personas and Scenarios. In K. Baer, Information Design Workbook (p. 58). Beverly: Rockport Publishers, Inc.