The strategy behind these designs needs to be tailored to the focused demographic and/ or media being utilized. The combination of graphics and other content included in the project should be planned by setting specific goals and drawing a map to reach those goals. In the early stages of designing the project, a creative brief is especially useful in mapping out the goals of the design," It's important to have a good plan. Information design projects, in particular, tend toward the kind of complexity that makes having a thoughtfully crafted creative brief especially helpful" (Baer 50).
The brief should contain information pertinent to any information design project:
• Client information
• Project Information
• Project Logistics
By including this information in the creative brief, a clear path is easier to follow when the project is being realized.
Baer, K. (2008). Personas and Scenarios. In K. Baer, Information Design Workbook (p. 58). Beverly: Rockport Publishers, Inc.